Yeyiphi imodeli yokugqibela yabathengisi? Imodeli yengeniso kunye nemodeli yenzuzo yabathengisi ayikatshintshi ukususela kwi-Industrial Revolution. Ukuba iivenkile zenyama kufuneka ziphile, kuya kufuneka zichazwe ngokutsha kwaye eyona njongo iphambili yeevenkile ezibonakalayo iya kwahluka.

1) Injongo yabathengisi bomzimba itshintshile;

Ukuba abathengisi abasekho kwaye bafuna ukuthenga isambuku esifanayo sempahla, bazithengisa njani, bazithutha, bazilawula okanye bazithengisa njani? Ukuba abathengi banokukhetha okuninzi, amajelo anokuthi athengise njani iimveliso ezifanayo? Bangaphi abathengisi bokwenene abahleli ekuqhekekeni okukhulayo kweemarike zokuthengisa? Umenzi useka umjelo wokusasaza ngokuthe ngqo kwinethiwekhi, ngoko kufuneka kwenziwe ntoni ukuthengisa? Ukunikezelwa kwezi ngxaki, abathengisi kufuneka benze imodeli entsha yokuthengisa, eyona ifaneleka ngakumbi kule marike yahlulahlulwe.

2) Ivenkile iya kusebenza njengejelo leendaba;

Nangona impembelelo enamandla, oku akuthethi ukuphela kweevenkile eziphathekayo, kodwa zinike izitolo eziphathekayo injongo entsha. Njengoko ijelo leendaba ingumsebenzi wabo wendalo, abathengi banombono kwaye banokuziva ngokwenene xa bethenga kwiivenkile eziphathekayo. Iivenkile zenyama zinako ukuba lelona jelo leendaba linempembelelo ukusasaza amabali ebhrendi kunye neemveliso zabo. Inamandla amakhulu kunye neempembelelo kunayo nayiphi na enye indlela, kwaye iyabavuyisa abathengi ngakumbi. Iivenkile zenyama ziya kuba ngumjelo ongenakuphinda uphindwe ngokuthengiswa kwe-intanethi.

Kwixesha elizayo elingekude, ubudlelwane phakathi kokuthengisa ngokomzimba kunye nabathengi ayisiyiyo into yokuthenga intengiselwano elula, kodwa luhlobo lolwazi lokusasazwa kunye nemveliso, kunye namava emveliso kunye nokuqonda.

Ngoko iivenkile ezibonakalayo ekugqibeleni ziya kuba nenxalenye yomsebenzi weendaba kunye nenxalenye yomsebenzi wokuthengisa. Imodeli entsha yokuthengisa iya kusebenzisa iivenkile ezibonakalayo ukwanelisa amava okuthenga abathengi kunye namava emveliso, ichaze kwakhona uhambo olufanelekileyo lwamava okuthenga, iqeshe iingcali zemveliso ukucacisela abathengi, kwaye isebenzise iindlela zobugcisa ukwenza abathengi bazuze amava abalaseleyo kunye namava okuthenga angalibalekiyo. Ukuba yonke into ethengiweyo ifanelekile ukuba ikhunjulwe, yonke into echukumisayo yintsebenziswano esebenzayo. Injongo yeminyaka emitsha yabathengisi kukuqhuba ukuthengisa ngeendlela ezahlukeneyo, kungekhona nje izitolo eziphathekayo njengeshaneli yodwa. Ivenkile yangoku ithatha ukuthengisa njengento ephambili yokuqala, kodwa ivenkile yexesha elizayo iya kuzibeka njengenkonzo yamajelo amaninzi ukuhlangabezana neemfuno ezahlukeneyo zabathengi. Iya kuseka umfanekiso webrand ngenkonzo elungileyo. Ayinamsebenzi nokuba senziwa phi isivumelwano sokugqibela kwaye ngubani okhonza lo mthengi.

Ngokusekelwe kwimisebenzi enjalo, i-shelf yexesha elizayo kunye noyilo lweshelufu yemveliso luya kuba lufutshane ngakumbi, ukwenzela ukuba iivenkile ziya kuba neendawo ezininzi zeempawu kunye neemveliso zokusebenzisana nabathengi. Imidiya yoluntu iya kuhlanganiswa kumava okuthenga, njengokuthelekisa ixabiso lemveliso, ukwabelana ngemveliso kunye neminye imisebenzi. Ke ngoko, umsebenzi wokugqibela wevenkile nganye yomzimba unika indlela yokuthengisa uphawu kunye nemveliso, ukubonisa iimveliso kunye nokuba ngumjelo wopapasho.

3) Imodeli entsha yengeniso;

Xa kuziwa kwingeniso, abathengisi banokuyila kwaye basebenzise imodeli entsha ehlawulisa abasasazi babo inani elithile lenkonzo yevenkile esekelwe kwimveliso yemveliso, amava omthengi kunye nokunye. Ukuba oko akubonakali ngathi kuyenzeka, abathengisi banokwakha iivenkile zenyama kwaye bavumele abathengi ukuba babe namava emveliso yabo, ngaloo ndlela benyusa intengiso kunye nemida.

4) Itekhnoloji entsha iqhuba iimodeli ezintsha;

Iimodeli ezintsha zifuna ukuba abathengisi balinganise amava abanokunika abathengi, kunye nemiphumo emihle kunye nemiphumo emibi enokuthi ibangele. Ukusetyenziswa kwethekhnoloji entsha kunokunceda abathengisi ukuphunyezwa kwemodeli entsha, ngokukhawuleza ngokuqaphela ubuso obungaziwa, uhlalutyo lwevidiyo, ukulandelela i-ID kunye nokubeka iteknoloji, i-audio track, njl., ukuqonda abathengi kwivenkile baziva, baqonde abathengi abahlukeneyo ' iimpawu kunye nokuziphatha kwiivenkile, kunye nezigqibo ezitsha: yintoni eyenza impembelelo kwiintengiso? Ngamanye amazwi, abathengisi banokuqonda ngcono ukuba ngabaphi abathengi abangenayo, abaphinda abathengi, ngabaphi abathengi bokuqala, apho bangena khona evenkileni, bahamba nabani, kwaye bagqiba ukuthenga ntoni?

Gcina ukhumbule ukuba ukuchazwa kwakhona kweevenkile ezibonakalayo njengomsebenzi omtsha yinguqu yembali. Ngoko ke, izitolo eziphathekayo aziyi kutshintshwa yi-e-commerce, ngokuchaseneyo, kuya kubakho indawo yophuhliso.