Ngokungathandabuzekiyo, IT yeyona minyaka inzima kakhulu ye-10 kushishino lwempahla kwiminyaka eyi-10 edlulileyo, ubomi bokuqala beshishini lombane lokuthengisa lwemveli, kude kube kwiminyaka yakutshanje, bambalwa abasasazeke kulo lonke ushishino lweenkampani zempahla yokuthengisa ukukhula, i-90% yeenkampani ekunciphiseni, kodwa umlinganiselo quotient itshintshiwe kushishino lwempahla ingaphezulu kwe-40%, xa kuthelekiswa namanye amashishini, iimpahla zemveli ezithengiswayo Internet hit krakra kakhulu.

Ngenxa yoko, izitolo ezininzi ezibonakalayo ziye zaqala ukuhamba ngendlela yorhwebo ye-e-commerce, kodwa ngenxa yokunqongophala kobuchwepheshe obufanelekileyo, ivenkile isoloko ifuna ukuba neeseti ezimbini zabasebenzi, iqumrhu lolawulo, ivenkile yenethiwekhi yombhobho, utyalo-mali oluphindwe kabini lwabasebenzi. kunye nobutyebi bezinto eziphathekayo, umphumo uyagqithiswa.

Kuyafaneleka, ukuba ivenkile yenetha yenza imali , kodwa ishishini le-intanethi lilungile ngokwenene ukwenza infact? Sonke siyazi ukuba iipesenti ezingama-90 zamashishini e-e-commerce azinangeniso kule mihla, njenge-Alibaba. Xa une-ecosystem apho i-90% yabantu ingenzi mali, kulapho wonke umntu kufuneka abaleke, kwaye loo nkqubo yendalo ayilokamva lokuthengisa impahla.

Okokuqala, vumela ingcamango itshintshe kwaye udidi lobomi luya kuba luvuthiwengokuthe ngcembe

Likhangeleka njani ikamva? Kwixesha elizayo, iivenkile ezithengisa iimpahla zemveli zokuthengisa izitena kunye nodaka ziya kuphulukana nenye i-50%, ngubani oza kunyamalala ngama-50% kwaye ngubani oza kuba ngu-50% oqaqambileyo, kuxhomekeke ekubeni ngubani onokuzisindisa.

Ukunxiba kwabasetyhini, ukunxiba kwamadoda, imidlalo, ifashoni yokunxiba yamadoda, ngaphandle, uphawu oludumileyo, zonke iindidi zaqala ukukhula kwaye ukhuphiswano lwaqina. Iibhrendi zodidi oluphambili zithatha i-40% okanye ngaphezulu kwi-quota yodidi ngalunye. Ukunyuka kwelogo edumileyo kule minyaka mibini idlulileyo, akukho phawu lobunkokeli bupheleleyo.

Ishishini lempahla yokuthengisa izithintelo ezisezantsi zokungena. Nangona kunjalo, inqanaba lilonke labasebenzi kunye neengcali kweli shishini alilingani, kwaye uninzi lwabo lusebenze iminyaka emininzi. Babizwa ngokuba ngabaphathi abazaziyo iikhonsepthi ezithile kodwa banombono ophezulu kodwa besakhono esiphantsi. Impahla yokuthengisa, inokwazi kakuhle eli shishini, inokuzibandakanya kuyo nayiphi na imveliso yokuthengisa.

Okwangoku, ukuthengiswa kwempahla ngokuyinhloko kuhlulwe kwiintlobo zendabuko kunye nokuthengiswa ngokukhawuleza, kwaye ukuphuhliswa kwesigaba esisisiseko siyancipha. Kwi-2010, iimpawu ze-FMCG zamazwe ngamazwe zangena kwimarike yaseTshayina kwinqanaba elikhulu. Ngexesha legolide kwiminyaka elandelayo, isantya sevenkile sasikhawuleza kakhulu, esasinempembelelo enkulu kwintengiso yempahla yasekhaya yasekhaya. Ukongeza, uphuhliso lwe-e-commerce kwimpembelelo yeebrendi zemveli zasekhaya nalo libali elide. Nangona kunjalo, ukususela ngo-2015, ezi mveliso zamazwe ngamazwe ezithengisa ngokukhawuleza ziye zaqala ukucotha, kwaye ezininzi zazo ziye zaqala ukuvala izitolo kunye nokwandisa i-sub-lines.

Kodwa kwiminyaka yakutshanje ii-pin brands ezikhawulezayo zizama ukungena kwiitshaneli ze-intanethi, kodwa kunzima ukufumana ithuba lokuxhomekeka kule ndawo inkulu yokukhula.

Okwesibini, ufuna ukutshintsha imeko yangoku yengcali

Iinkampani ezinokuphila kwaye zenze kakuhle kwixesha elizayo kufuneka zibe nezinto ezine: i-hardware, isoftware, i-Intanethi kunye nomxholo. Kwaye ezi zinto zine kufuneka zidityaniswe, zincedisane.

Abathengisi bempahla yexesha elizayo, ayizizo zonke iivenkile eziya kunyamalala, ivenkile yeziko iya kubakho, kodwa ikhona kwaye ayisekho ivenkile ye-intanethi yahlula ukuzimela, kodwa ukudityaniswa okuhlangeneyo Kwabiwe yonke i-OTO, ivenkile yequmrhu yintlupheko yokungena, ubunzulu benkonzo. indawo yokufikelela, kukunika abathengi amava angaphezulu kunye nefestile yokuqonda, kukukhokela abathengi ukuya kwi-intanethi ekwandiswa kwamafrikhwensi yinxalenye ebalulekileyo yokusetyenziswa.

Uvavanyo lwekamva leevenkile ezithengisayo, i-KPI ayisekho umabhalana wentengiso, kodwa ukuba uthe wakha ubudlelwane obuqinileyo kunye nabathengi, ukuthembela kwabathengi kuwe, nokuba kuphantsi kolwalathiso lwakho kunye neenkonzo kwi-Intanethi, ulandelelwano ngakumbi, oku kungundoqo Ikamva leshishini, kufuneka lijikeleze umthengi, lizama ukuqokelela abathengi imodeli entsha yeshishini.

Imodeli yokuthengisa yexesha elizayo kufuneka ibe yi-point-to-point, umntu-to-person, i-decentralized and disintermediated, uhlobo olusicaba, imodeli ye-multi-dimensional ukuya kwi-dimensions emithathu okanye emibini. Oko kukuthi, akusekho njengangaphambili, kukho iileyile zabathengisi, kukho inqanaba elinye lama-agent, abavelisi ngabathengisi ngokuthe ngqo, ngokuthe ngqo kunye nomthengi ukuseka ubudlelwane obuqinileyo.

A. Ukusebenza ngokuthe ngqo kwenkampani yophawu kunokunika isikhokelo esichubekileyo, kwaye nolawulo lwemarike lungcono.

B. Ezinye ii-arhente ezinomlinganiselo wommandla sele zitshintshile okanye ziguqulela kwiinkampani ezikhethekileyo.

C. Uninzi lwabaqhubi lusekwimo yokwalusa iigusha, ngaphandle kokukwazi ukuhlalutya idatha, ulawulo lweevenkile zokugcina, uqeqesho kunye nomboniso. Okubaluleke ngakumbi, baxhomekeke kumava kunye neemvakalelo zabo, ngoko kuhlala kunzima ukufezekisa ukukhuthazwa kunye nophuhliso.

Okwesithathud, Loluphi uhlobo lotyalo-mali oluyinkunzi kunye nengeniso eyenziwe ziivenkile emva kohlaziyo

Yintoni kanye kanye eya kuba njani ivenkile kwixesha elizayo kunye nendlela yokuphumeza inguqu ukuze kubanjwe ithuba lokwabelana ngekhekhe kule marike yeebhiliyoni ezininzi.

Ngokulula kwixesha elizayo, zonke iimpahla ezivenkileni zinekhowudi yazo ye-qr, ikhowudi ibonisa iinkcukacha ezahlukeneyo zeempahla, ivenkile inamava ahlukeneyo kunye nomboniso, inokuthengwa ngokuthe ngqo, inokuba likhaya lokuthenga kwi-intanethi, kwi-intanethi. kunye nokungaxhunyiwe kwi-intanethi yonke ingcaciso yempahla yorhwebo, ulwazi lwabathengi ngokusebenzisa iseti yetekhnoloji ye-IT ukuqonda ukwabelana okuhambelanayo, zonke zine-Intanethi ephathwayo.

Wonke umntu kule ndawo unomdla kakhulu kule modeli yevenkile yezitena kunye nodaka. Nangona kunjalo, amanye amashishini akhawuleza abuze ukuba ngaba iimpahla abazivelisayo ngoku zezabathengi abaninzi na, endaweni yeempahla ezikumgangatho ophezulu kakhulu nezikumgangatho ophezulu. Ivenkile enjalo kwixesha elizayo ayifanelekanga kubo.

Enyanisweni, ivenkile yexesha elizayo kufuneka ibe neemodeli ezintathu: enye kwizakhiwo zeofisi, enye kwiindawo ezihlala kuyo, enye kwiidolophu.

Isixa-mali sotyalo-mali lwenkunzi sisonke sibe yindlela yokukhula, kuba entsha ibe ngabaqhubi beshishini lokuthengisa iimpahla, ukuhonjiswa kwevenkile, ibhetshi yokuqala yeempahla kunye nolunye utyalo-mali ngoku ngakumbi nangakumbi, ngokuxhomekeke kwiimpawu zokusebenza ezahlukeneyo, utyalo-mali kwivenkile ngokubanzi. ukusuka 200,000-300,000 kumgca wokuqala, hayi capped. Kwiivenkile zesebe ezisebenza ngokubambisana, umjikelo wengxelo yenyanga uqhelekile ziintsuku ezingama-60. Kwimeko yeevenkile ezinkulu ezinokuboleka imali enganelisiyo, umjikelo wokuboleka unokuba ziinyanga ezi-3 ukuya kwezi-5. Esi sisibetho esiphantse sibulale abaqhubi abangekho mthethweni.

Okwangoku, iiodolo zempahla yophawu lwasekhaya zisekwe ikakhulu kwikamva, ezibekwe ngokubanzi kwiikota ezimbini ngonyaka. Ezinye iibrendi ezisele zikhulile zibekwe kane, kwaye ngokufuthi, kukho iintlanganiso zokuodola ezintandathu. Ii-odolo zexesha elizayo zifuna ipesenti ethile yediphozithi, eyandisa uxinzelelo kwinkunzi yokusebenza.

Okwesine, uluhlu kunye nenzuzo yemodeli ye-suburban yexesha elizayo yeevenkile

Kwimeko yamashishini amakhulu abathengi, iivenkile zasedolophini zexesha elizayo zinokumfanela. Ukuqasha indawo yokugcina impahla ephantsi kwindawo ekude enendawo eninzi kwaye uyiguqule ibe yivenkile yekamva yabathengisi bempahla, apho yonke into inokuzanywa kwaye zonke iimpahla zixabiso eliphantsi kune-intanethi.

Kwangaxeshanye, bonke abasebenzi babandakanyeka kwiingcali zoyilo lwempahla, xa abathengi bethenga apha, c ngumyili wempahla osondeleleneyo, unomakhi wezakhiwo kunye nomyili wokukhetha nokuthenga, wonke umthengi unokwenza imizuzu emi-5-10 yophando lwemfuno. , kwaye ke ngabaqulunqi ngeengcebiso zobuchwephesha ukubanika isethi yokuthenga isisombululo sempahla ukuba bakhethe kwaye bafanise, ekugqibeleni banokuzama kumava evenkile, khetha iimpahla ezifanelekileyo, indlela yazo zonke iintlobo ze-intanethi zinokuhlawula, kwaye ke iimpahla zinokufezekiswa kwiintsuku ezimbalwa kamva ukuthumela ekhaya.

Kwixesha elizayo, umzi-mveliso uya kuba yivenkile yokuthengisa. Ngethuba nje ii-arhente zangaphambili zamanqanaba amaninzi zisusiwe kwaye inzuzo ephezulu ibuyiselwa kubathengi, ngexesha elifanayo, abathengi baya kukulungele ukuchitha ixesha kunye neendleko zokuya kwiindawo ezikude ukuya kuthenga.

Gcina yonke imihla (irenti, ukutsalwa, ezinye iindleko) kudederhu lweevenkile minyaka le, kuphela inani elincinci leebrendi ezomeleleyo ezinokuba negunya elithile lokuxoxisana.

Uluhlu lwempahla luhlala luyingxaki enkulu kwishishini lempahla. Okwangoku, iimpawu ezahlukeneyo zinezicwangciso ezahlukeneyo zokugaya iimpahla eziphuma ngaphandle kwexesha ngenxa yengxaki yokubeka uphawu. Kodwa uninzi lwabaqhubi lutsalwa phantsi luluhlu.

Umkhwa uwonke wezaphulelo zentengiso uye wanda unyaka nonyaka. Kwelinye icala, kukuqiniswa kokhuphiswano lwebrendi; kwelinye icala, kukumisa kunye nokuloba kwabaqhubi bee-mall kwizalathi zokusebenza zonyaka. Imida yengeniso yolu shishino ikholisa ukuba malunga ne-10%, kwaye abasebenzi abaninzi banemida engaphantsi kwe-10%.

Kumashishini, abanako ukugcina iindleko kuphela, kodwa babe nokuqonda ngokuthe ngqo iimfuno zabathengi, izinto abazithandayo kunye nolwazi, ukuze baseke ubudlelwane obunzulu kunye obuqinileyo, bafezekise imikhwa yokusetyenziswa rhoqo, kwaye bazise enye inguqu kwishishini lonke. .

Isihlanu. Imodeli yoluntu lweevenkile ezizayo

Kuthekani ngevenkile yemodeli yoluntu yexesha elizayo? Inkonzo kunye nokuthembana kusembindini wogcino lwexesha elizayo loluntu.

Okufana nokuvula ivenkile yoluntu, kwindawo yokuhlala kubahlali abakufutshane baya kuba neentlobo ezahlukeneyo zabathengi, banokuba nolwazi lwabasetyhini, kunokubakho umama wekhaya, njl., imfuno yomntu ngamnye yahlukile, iivenkile zoluntu kufuneka zenze baqonde iimfuno zabathengi abahlukeneyo, benze ilungelelwaniso kubo, isiko apha akutsho ukuba ukwenza iimpahla, kodwa ngenxa yemisebenzi yabo, basebenze njengomthengi kwiimfuno zabo, ukukhetha iimveliso zabo, ukuba zincinci kwaye zigqwesile, gcina iindleko, bakhetha unobhala wenkundla unokuthumela ulwazi olukhumbuzayo olwahlukileyo ngokwabantu abohlukeneyo, luhlobo luni lwempahla olunokuba lulungile kuwe, olukhethelwe wena, Abathengi be-Intanethi banokukhangela kwaye babeke iiodolo ngokuthe ngqo, okanye benze idinga lokuzizama kwivenkile ebonakalayo. .

Xa abathengi bebathemba ngokupheleleyo abancedisi beevenkile ezivenkileni zasekuhlaleni baze baseke ulwalamano oluhle, banokunika abathengisi ithuba lokuzikhethela ngakumbi, njengempahla yamanye amalungu entsapho, enokuthi ngokuthe ngcembe ifikelele kwiimfuno zezinye izinto zekhaya. .

Umlinganiselo wempumelelo yomthengisi kwixesha elizayo kufuneka ibe kukukwazi ukuqokelela abasebenzisi.

Ingqwalaselo yokuqala kuyilo lwekhonkco lwexabiso lenkampani, umaleko wokuqala uhlala abasebenzisi, amashishini eempahla kufuneka nawo anjalo, abo bahlala bejongana nabasebenzisi, ukuthengisa iimpahla nabo abazi ukuba ngubani othengisa ixesha lidlulile, ukutshintsha iingcamango kunye nokuma okuhle. ekunene ukwamkela i-Intanethi kunye ne-Intanethi ephathwayo lishishini lokuthengisa iimpahla ukunqanda ukuguquka, indlela engenakuthintelwa yokuphuma kubusika obubandayo.

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Ingaba iivenkile zempahla ezithengisayo ziya kungabinamntu nini? Singasathethi ke into engenakwenzeka, ngaphambili xa kwakungekho nqwelo-mafutha, kubaleka amahashe endleleni, kungekho zitya, yaye abathwali bempahla babesebenza emadokisini, ubukrelekrele bokwenziwa bunokwenza izinto ezininzi ngoku kangangokuba abantu abanobuchule kwixesha elizayo banokutshintshwa kuphela ukuba benza njalo. bangaziphuculi.